1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, remember your preferences, and provide information to site owners about how visitors use their pages.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services embedded on the page (third-party cookies). They can be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period.
2. How We Use Cookies
Vitspine uses cookies to enhance your browsing experience, analyse site traffic, and deliver relevant content. We categorise cookies into three groups and request your consent before placing non-essential cookies on your device, in accordance with the Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
3. Cookie Categories
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled through our cookie settings. They do not require consent under PECR because they are necessary to provide a service you have explicitly requested.
- cookieConsentGiven: Stores your cookie consent decision. Duration: 12 months. Provider: Vitspine.
- cookiePreferences: Stores your specific cookie category preferences. Duration: 12 months. Provider: Vitspine.
- Session security tokens: Maintain secure connections during form submissions. Duration: Session. Provider: Vitspine.
3.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting anonymous usage data. These cookies are only placed with your consent.
- _ga: Distinguishes unique users for traffic analysis. Duration: 2 years. Provider: Google Analytics (if enabled).
- _gid: Distinguishes unique users for daily traffic analysis. Duration: 24 hours. Provider: Google Analytics (if enabled).
- _gat: Throttles request rate to limit data collection. Duration: 1 minute. Provider: Google Analytics (if enabled).
Analytics data is aggregated and anonymised where possible. IP addresses may be truncated to prevent identification of individual visitors.
3.3 Marketing Cookies
Marketing cookies track your browsing activity to deliver relevant advertisements and measure campaign effectiveness. These cookies are only placed with your explicit consent.
- Advertising platform cookies: Used to measure ad performance and prevent showing the same ad repeatedly. Duration: varies by provider. Provider: third-party advertising platforms (if enabled).
- Conversion tracking cookies: Record when a visitor completes a defined action after clicking an advertisement. Duration: 30–90 days. Provider: advertising platforms (if enabled).
4. Managing Your Cookie Preferences
When you first visit our website, a cookie consent banner allows you to accept all cookies, reject non-essential cookies, or open detailed cookie settings to toggle individual categories.
You can change your preferences at any time by clicking the Cookie Settings option in our website footer or by clearing your browser cookies and revisiting the site.
Your choices are stored locally in your browser and respected on subsequent visits. Strictly necessary cookies cannot be disabled as they are required for basic site functionality.
5. Browser Controls
Most web browsers allow you to control cookies through their settings. You can typically:
- View cookies stored on your device
- Delete all or specific cookies
- Block all cookies or cookies from specific websites
- Configure settings to ask for consent before each cookie is placed
Please note that blocking all cookies may affect website functionality. Strictly necessary cookies are required for features such as form submission and consent management.
Instructions for managing cookies in popular browsers:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
6. Similar Technologies
In addition to cookies, we may use similar technologies including:
- Local Storage: Stores data in your browser for cookie consent preferences and site settings. Data persists until manually cleared.
- Session Storage: Temporary storage cleared when the browser tab is closed. Used for form state management.
- Pixel tags: Small invisible images that may be used in email communications to track open rates, only with consent for marketing communications.
7. Third-Party Cookies
Some cookies on our website are placed by third-party services we use. These providers have their own privacy policies governing how they use data collected through their cookies. We recommend reviewing their policies:
- Google Analytics: policies.google.com/privacy
- Google Ads: policies.google.com/technologies/ads
We select third-party providers that demonstrate compliance with UK data protection standards and enter data processing agreements where required.
8. Data Collected Through Cookies
Information collected through cookies may include browser type, operating system, pages visited, time spent on pages, referring website, and general geographic location derived from IP address. This data is used to improve our website content, understand audience interests, and measure marketing effectiveness.
Cookie data is not combined with contact form submissions or purchase records to create individual profiles unless you have provided separate consent for such processing.
9. Data Retention for Cookie Data
Cookie retention periods vary by type as detailed in Section 3. Consent records are retained for 12 months. Analytics data in aggregated form may be retained for up to 26 months. You can delete cookies at any time through your browser settings.
10. Updates to This Policy
We may update this Cookie Policy when we add new cookies, change our analytics providers, or modify legal requirements. The last updated date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, please contact:
Vitspine Ltd
Data Protection Officer
29 Foubert's Place, London W1F 7QF, United Kingdom
Company Registration: 592314876 | VAT: GB5923148769
Email: assist@vitspine.world
Phone: +44 20 7434 3209
For more information about how we process personal data, please see our Privacy Policy.